I am so grateful for the support of the incredible industry leaders below - all of whom I am proud to call dear friends and confidants. The knowledge and experience I've gained from this network of amazing people has made me the business professional, advocate and leader that I am today.
Founder, Performance Racing Industry (PRI) Trade Show + Magazine
"I have known Lindsay Hubley for over 20 years and have watched her grow and take on extraordinary responsibilities helping her father’s busines of producing niche market consumer and trade events grow and prosper. Lindsay spearheaded with energy and sophistication extraordinary marketing and production elements that helped to propel the family business to develop substantial growth right up and until the decision was made to sell the business a few years ago.
Since the sale of the family business, Lindsay and her sister have taken on the entrepreneurial responsibility of producing under the name of Lodestone events, three large-scale Overland Expos. Lindsay saw the opportunity and capitalized on her organizational and marketing disciplines to quickly ascertain that the overland camping market needed dynamically produced events to satisfy the needs of the expanding consumer interests of enjoying this style of outdoor vehicle recreation.
Having Lindsay Hubley as a member of the SEMA Board of Directors would bring a new and fresh approach to the all-important goals and objectives for both the SEMA organization and as well as the PRI Trade Show. Lindsay does her homework, she is one fine communicator, and she is not afraid to work and spend the necessary time to get the job done right!! And, Lindsay Hubley’s well-rounded experience of working her entire lifetime in the automotive aftermarket and race event industries has prepared her to take on the responsibilities of becoming a SEMA board member. The SEMA organization will benefit from Lindsay’s well-rounded business and marketing experience and her ability to help guide the SEMA mantra to meet the needs of all the membership."
Founder RTM Productions (PowerBlock), 2020 SEMA Hall of Fame
"Our industry and sport has many innovators, entrepreneurs and marketers, but only a few embody all of those attributes. Lindsay Hubley is one of them.
Lindsay is uniquely experienced to contribute to our SEMA Board. Her success developing and deploying strategic and tactical marketing solutions for our racing, performance, off-road, powersports and overlanding segments is well know. Over the past 20 years she has developed respect as a problem solver by over 2500 SEMA member clients who rely on her to access the holy grail of more than 100,000 live event enthusiasts who eat, drink and sleep the fruits of the specialty aftermarket.
Having worked within SEMA in many roles she knows SEMA’s strengths, our weaknesses and our opportunities. Most importantly she comes to the Board with specific insights and solutions:
- Lindsay advocates bolstering education, services and legislation to protect the intellectual property of SEMA members against trademark infringement, stolen designs and counterfeiting.
- She is passionate about protecting our access to public lands calling for SEMA to unite OHV land use groups in a coalition to fight further regulations restricting access to public lands for recreational vehicle use.
- Lindsay believes the SEMA brand needs a robust 365 day digital and video content outreach campaign as a year round component to our physical shows.
In short, Lindsay Hubley will enhance our Board. She has the experience needed to help prioritize our challenges and the youthful energy needed to develop creative ways of solving them."
Photo courtesy SEMA Hall of Fame.
Former Chairman of the Board, SEMA; SEMA Hall of Fame
"Lindsay Hubley is an ideal candidate for the SEMA Board of Directors in the services category. I have had the pleasure of literally watching her grow up in this industry producing some of the biggest enthusiast events in the world. Lindsay now owns and operates Overland Expo with her sister, and she is - again - right in the middle of a part of the industry that is exploding with growth and opportunity.
Lindsay’s dedication and drive led her to become involved on the board of the Off Road Business Association, involvement with Tread Lightly!, Young Executives Network and SEMA's Launch Pad and Power Tour Programs. She has been an active supporter of SEMA programs centered around youth engagement and protecting OHV access to public lands for years. We now have the opportunity to have the benefit of her experience and vision on SEMA's Board of Directors.
SEMA performs many services for its members, but the most important thing it does is produce the two biggest shows in the world for our industry, the SEMA Show and PRI. We need the benefit of Lindsay’s well-rounded experience with all forms of automotive events and knowledge of emerging markets and trends to help lead us into the future yet to come."
Marketing Director - Legendary Companies; SEMA Hall of Fame 2019
"Lindsay is fearless, meets challenges head-on, and is focused a future where we all succeed.
Lindsay knows and understands every niche of the automotive aftermarket industry. She feels the pain of business ownership, understands the challenges our industry is facing and knows how to harness new media platforms in order to market effectively to the next generation.
Lindsay is one of my “go-to” people for brainstorming ideas because she’s a problem solver, a trendsetter and a creative strategic thinker!
Please join me and vote Lindsay Hubley a seat on our SEMA Board of Directors!"
Founder + Former Owner, The Promotion Company + Family Events
"Lindsay Hubley is one of the most passionate and driven individuals I know. She is not just a hard worker, she strives for excellence in every endeavor. Lindsay’s dedication to industry advocacy, her passion for the automotive aftermarket, and her vast knowledge of the trade and consumer show business make her an ideal candidate for the SEMA Board of Directors.
Lindsay developed the SEMA Launch Pad program as a forum for young people coming up in the industry to introduce new ideas and aftermarket products at the SEMA Show.
Lindsay Hubley has the unique ability to see the future trends of our industry. She formed Lodestone Events 2 years ago to produce Overland Expo events across the county. Overlanding is the hottest new trend in off-road and adventure travel.
Lindsay is an event producer at heart that can help the SEMA board
grow their live event audience and develop new event strategies and audiences to maintain growth into the future. As I often say, she’s a prize for SEMA! Of course, I’m biased - full disclosure, I’m her father."
Former SEMA Board of Directors, ORBA Chairman, President - Off-Road Warehouse
"Lindsay has grown up in the industry and is experienced well beyond just the event business. She is a determined and collaborative leader. She understands the SEMA culture and has many long-standing relationships throughout the industry from truck and off-road to classic car, racing, and performance. She's not only deeply passionate about OHV land-use issues but has been in the trenches organizing campaigns to support regulatory and legislative issues during her service to the Off-Road Business Association since 2011."
I think Lindsay will make a terrific addition to the SEMA Board. She has my vote!"
Former SBN Select Committee Member, Creator Of Business Opportunities - Lodestone Events
"I have worked with Lindsay Hubley for over 10 years in the live event space. She is business-minded and understanding of the challenges facing manufacturers and retailers today.
Lindsay is nimble and skilled at working not only with clients in the automotive aftermarket but also with state and local government officials in her event markets to lay the groundwork for partnerships that are mutually beneficial.
In light of the impacts of the COVID-19 pandemic and specifically the gathering restrictions that decimated the live events business in 2020, it takes a leader with the utmost finesse and guts to find alternative ways to keep a business alive when the world is turned on its head. Lindsay always had another pivot plan in her pocket and she kept conversations open with clients, her staff, and attendees to ensure transparency with all stakeholders in the business. She is one of the most gifted and successful women I know in our industry.
They say gold is refined by fire.... I can’t think of anyone better or more experienced than Lindsay Hubley for this seat on the SEMA Board of Directors."
Chief Executive Officer, Overland International Inc - Publisher of Overland Journal & Expedition Portal
"Lindsay and the Lodestone Events team have redefined what is possible with consumer trade shows serving the enthusiast community; increasing attendance levels, vendor ROI, and media outcomes for the entire overland industry.
Lindsay has demonstrated her position as a thought-leader in the overland industry by elevating the professionalism of event management, increasing collaborative partnership effectiveness, and raising the overall tone of quality for overlanding events in North America.”
President, Off-Road Business Association
"We here at ORBA are excited to endorse Lindsay Hubley for the SEMA Board. She was the first female board member to join ORBA back in 2011 and has been a dedicated ambassador for OHV Land Use Access for the Off-Road industry since then. With the help of ORBA, Lindsay has also become a founding board member with the One Voice for Off Road Motorized Recreation furthering our mission of promoting and protecting the rights of motorized enthusiasts.
Her dedication and passion for the off road industry makes her an ideal candidate for the SEMA Board of Directors."
SEMA Founding Member, First SEMA Person of the Year, Founder - B&M Racing & Performance, PWA Person of the Year
"Lindsay's passion for the industry spans 20+ years. And in that 20 years, she's run businesses that fuel the automotive aftermarket’s direct connection to consumers. She loves this industry, is keenly aware of the challenges facing its future, and is determined to see it thrive for decades to come.
We created SEMA to build a lobbying organization that would protect our right to innovate, break records, and recreate in the automobile. I believe Lindsay will do everything in her power to build upon this foundation and drive positive change as a SEMA Board Member."
Host - Motortrend Network's FourWheeler TV, Owner - the Big Tire Garage + Digital LUG
"I cannot think of a better person to join the SEMA Board of Directors than Lindsay Hubley. Her tireless efforts with the Off-Road Business Association, Tread lightly, and the Overland Expo foundation to help keep public land open for OHV use have been instrumental in keeping public land public.
Her years of experience managing, creating, and overseeing some of the largest events in the off-road and overlanding space will be a key asset to the board. It is my pleasure and honor to endorse Lindsay Hubley."
Group SVP, Global Head Of Sales And Parnerships - MotorTrend Group
"It is my pleasure to recommend and support Lindsay Hubley to the SEMA Board. I’ve worked closely with Lindsay for over 20 years. She represents the core values of the automotive aftermarket industry. Her experience, knowledge and passion will drive this industry forward in a positive direction, especially in a critical time for our Automotive aftermarket industry.
As Lindsay and her sister branched out to create Lodestone Events, MotorTrend group was able to hire Lindsay and Lodestone to partner with us helping us rework and develop our experiential and events vision as well as new events such as Four Wheeler Adventure Expo. In its first year, we had over 10,000 people attend right before COVID shutdowns and the event was profitable in its first year!
Having Lindsay as a member of the SEMA Board of Directors will 100% bring instant value, passion and a progressive approach supporting SEMA’s objectives and it’s members. She is one of the smartest people I know in the industry, well respected and gets stuff done!"
Former Show Director - Sand Sports Super Show, Sales Operations Director - Lodestone Events
"I was Show Director of Sand Sports Super Show for 18 years when I first met Lindsay. She lead Bonnier Corp's acquisition of Sand Sports Super Show in 2016.
The acquisition was a very uncertain time for me, but Lindsay was there for me at every step, leading me through the changes with understanding, confidence, encouragement, and reassurance.
At the time of the acquisition, Sand Sports was already a tremendously successful event. But Lindsay had a vision to take it to the next level while staying true to the event's roots. Year one, she led the team to expand the floorplan, create new partnerships, grow the audience, think outside of the box and add more value to both attendees and exhibitors.
Her ability to keep a 30,000 ft view of an event as a whole while also awarding value to even the smallest details that make the event unique is truly one of her greatest strengths.
From the ticket buyer and showcase vehicle participant to the exhibitor and sponsor, Lindsay understands what drives them to attend these events and each attendee type's goals and values to keep them coming back. Not any one of these attendee types is more important than the other. Lindsay believes they are equally valuable and mutually beneficial as the event does not exist without one or the other!
Personally, Lindsay has encouraged me to sharpen my management skills, grow my confidence and to step beyond my role as a Director and towards building stronger relationships with my clients. She is always encouraging, guiding, supporting, and making me challenge myself. I consider Lindsay a true leader and mentor. She always stands with us and for us."
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." -John Quincy Adams
Vice President of Sales & Operations - Discovery Inc.
"Lindsay is a pro with a passion for the aftermarket industry. She has consistently created environments for enthusiasts to get inspired and enjoy their passion for the automobile. Having Lindsay in a leadership position at SEMA will expand the opportunities our members need to thrive going forward."
Former YEN Member & Account Executive - Bonnier Events
Current Account Executive - Socio Labs
"Lindsay Hubley is one of my biggest role models to date in my career, and I have no doubt she’ll continue to be that person for many other women in the industry. She brought me onto her sales team with no experience in the Automotive or Events Industry, and lit a fire under me that I didn’t know existed. That is the type of leader and person Lindsay is. Her passion for the automotive industry rubs off on everyone she is around, and sparks the kind of creativity the industry needs. Lindsay takes every opportunity to better herself, her partners, her employees, and business through relentless determination, poise, and passion.
After working directly under Lindsay, I have witnessed first-hand the experience and knowledge she brings to the table. People want to work with and support Lindsay because of the reputation she’s built by delivering results, as well delivering on promises. SEMA would be extremely lucky to have someone like Lindsay join the board as she is an invaluable asset to every team she’s a part of."
Former SEMA Board of Directors, ORBA Board of Directors and Treasurer, Gearbox Consulting
"Lindsay is a dedicated and hard working woman - an ideal candidate for the SEMA Board. Without a doubt, Lindsay has the character, experience, commitment, drive and passion SEMA Membership deserves.
I am pleased to write that I have known Lindsay’s family for over 20 years. I see Lindsay as exactly the advocate I want at the Board level to address the issues facing SEMA member businesses. Lindsay has a wealth of hands-on entrepreneurial experience that lies at the core of our enthusiast marketplace. She is a strategic thinker and an extraordinary problem solver. Just the candidate we need as a SEMA Board Member as our membership races in to the future!"